The web interface of a website or application reflects the brand image and is often a visitor’s first point of contact with a company’s product. The design must therefore be optimized as much as possible and must make the user journey simple in order to transform this visitor into a customer. Graphic identity must also be consistent with marketing positioning. Discover the role of the web designer.
The goal of the web designer is therefore to seduce visitors and users with harmonious, ergonomic and responsive web interfaces.
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Depending on the positioning and target of the company, the web designer will establish the needs in terms of communication.But also the objective of the site: whether it will be a showcase site, an e-commerce site… He will also analyze competition and keep watch on new graphic trends in order to be always aware of the latest trends. It will also prioritize the information that will be present on the site (tabs, articles, features, etc.).
After carrying out his analysis, the designer will take care of the tree structure of the site and create a graphic charter. To be able to create all the visuals and illustrations, then the models. He will also have to check that all the constraints defined at the start of the project are respected. And that everything he has imagined is technically and logistically feasible in terms of coding and project management, within the deadlines that have been set.
After delivery of the site, the web designer will have to manage the monitoring, but also to update the site. (Addition of a new tab, change of graphic charter, evolution of a feature, etc.)
The designer needs to know how to use graphic tools such as those of the Adobe suite, in order to create the visuals of the site, as well as the models. It must also be able to integrate content on the website. For example through content management platforms such as WordPress or Drupal.
Although the job of web designer is a very artistic job, it is above all a marketing job. The designer must know the user journeys perfectly. Know what users will note in the search bar and on which page they will fall.
The web designer must be interested in new trends, keep watch according to the different business sectors. He must also know how to prioritize tasks, be aware of priorities and also respect the deadlines.
It should not be forgotten that the central objective of the web designer is to create a harmonious website. He will therefore have to create visuals by drawing inspiration from trends and seeking aesthetics. But above all by doing something fairly new, the objective not being to copy what others are doing.
With the rise of applications and websites, the web designer has seen his role gain in importance over the past decades. The designer must be in constant contact with the marketing and communications team. So that projects are carried out in correlation with the brand identity and digital marketing objectives.
The average daily rate ranges between €200 and €500.
To become a web designer, you need to have communication, graphic design, web and integration skills. So it is often recommended to do a Bac + 3 to Bac + 5 type training in multimedia design or web design. There are now many specialised courses for this profession.
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