Knowing how to improve your online visibility is key to your career success. In terms of visibility on the web, LinkedIn is a must. Here’s how to optimise your LinkedIn profile as a tech or IT consultant and get that dream job.
With more than 600 million users worldwide, 40% of whom are active every day, LinkedIn is a major tool for freelancers of all backgrounds. IT freelancers who manage to build a complete and optimized profile are way more likely to appear first in search results and attract the most interesting recruiters. Here are a few steps to make your LinkedIn profile shine and set yourself apart from other IT consultants.
The first element to take care of is your profile’s presentation. Your profile should be cared for and frequently updated, allowing you to appear in the best light possible for your future clients. This implies taking care of several elements:
LinkedIn allows you to describe your activities in 120 characters. You need to choose an impactful title, being creative to attract the attention of recruiters while remaining professional. Note that the title is the element that appears directly in the search engine results. It is therefore important to pay particular attention to it. In addition to appearing after your name, the title will largely impact the recruiter’s first impression.
It is advisable to include in the title the mention of your consultant status as well as your area of expertise. The title should include the main search keywords related to your profile.
A profile with a photo is always more likely to stand out. The photo must be taken from the front, always clear and of good quality. Preferably, you should be smiling –, without exaggeration of course.
In this rather summary, list your skills and detail your professional experience. So, if you are hyper-specialized in a particular sector, do not hesitate to include that in your summary: this may interest recruiters looking for very technical skills. It is also an opportunity to add your diplomas, your most significant professional successes and everything that makes a company more likely to choose you than another consultant. Try to demonstrate as much as possible that you know how to anticipate the needs of a business.
Also do not forget that your LinkedIn profile allows you to give information on what you are looking for: types of job, location, aspirations in terms of projects and professional development … With this simple step, you will avoid being contacted by recruiters who would approach you with ill-suited assignments or positions.
Your LinkedIn profile is the ideal support for detailing your experience and the various positions you have held — just as you would do on your CV. You can provide background information, technical stacks, and tasks associated with these projects. Focus on your accomplishments by highlighting concrete results.
To improve your visibility on LinkedIn as an IT freelancer, it is strongly advised to share content frequently. You can share all kinds of content, including:
It is better to share content regularly, without necessarily looking for the quantity. Unlike other platforms where the organic reach of posts requires sharing content on a daily basis, LinkedIn works differently. Also, remember that LinkedIn now accepts user tags and hashtags, which improves thematic search.
Last tip: don’t hesitate to share and comment on the posts of other people in your network. Taking part in conversations about your areas of expertise will allow you to position yourself as an expert and to be identified by recruiters for the best missions.
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